Notes: Users Versus the Business (Analysis)

In human-centered design, we are taught to place the needs of the user as the focal point. This is true to product designers and UX designers but not always to the product manager.

Product managers have an essential need to be a business analyst before designers.

However, as the product manager, there is an implicit need to understand the needs of the business before the user. The role of the product manager is to ensure that the business investment is properly reflected in the outcome of the products that are designed.

For example, sometimes in HCD, we may interview the users of a point of sales system for their pain points, needs or otherwise.

  • Most users are not thinking about the big-data analytics behind the user interface.
  • Most users are not thinking about the financial auditing and compliance requirements behind the routine data input fields, whose reason for existence was long lost in training manuals.
  • Most users are not quite concerned about predictive behavioral analysis v.s. desired outcome driven design. There is no way a user can fully understand and desire the same behavior as that of the business.
  • Most users do not care about the budget, scope, or time of the project. This means that there must be an advocate for the business, who also understands the tradeoffs necessary to create a user-friendly, human-centered product.

This is where successful product managers must step in the fill in the blanks to lead the business analysis towards meaningful requirements for designers and developers.

Therefore, Business Process Analysis is the backbone of all great products.

No designer should start their first mock-up without a solid understanding of the current or as-is state of the business. I have seen products go strangely awry with the wrong requirements due to the lack of product manager or owner’s leadership This is not a matter of Lean UX or other software management principles.

8 thoughts on “Notes: Users Versus the Business (Analysis)

  1. Oh my goodness! Amazing article dude! Thanks, However
    I am having troubles with your RSS. I don’t
    know the reason why I cannot join it. Is there anyone else getting similar RSS problems?
    Anyone who knows the answer will you kindly respond?

  2. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required
    to get setup? I’m assuming having a blog like yours would cost
    a pretty penny? I’m not very internet savvy so I’m not
    100% positive. Any tips or advice would be greatly appreciated.

    Appreciate it

Leave a Reply

Your email address will not be published. Required fields are marked *


ScratchPad: Material Design

Notes: Roles in Federal IT

Notes: Cobol to Web Based App

Many of the enterprise modernization projects I have undertaken start with something that looks like the example of the screen…