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3.2 Begin with a Hypothesis

Begin with a Hypothesis 

In the common likelihood that you are not ready to journey map with a customer, you might have to start with a hypothesis mapping workshop. A discovery or hypothesis journey mapping is done by your internal team to come up with the best guess of the customer’s journey and perceived experiences. This activity is a great 0 to 1 starting point.  A proper customer journey map would involve real customers, of course! You can use the template in Section 7 to select a framework for the activity. It is not important to be dogmatic about what sections and how you capture them. 

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