HCD Foundations and Frameworks Uncategorized

1. Terminology

Terminology has two parts. The comfortable, objective definitions given here, and the one your team decides to adopt as your own definition. 

Terms to be familiar with:

Human Centered Design (HCD): An approach to problem solving, commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process

User Centered Design (UCD): An iterative design process in which designers focus on the users and their needs in each phase of the design process

Design Thinking: An abstracted and iterative process derived from a 5-stage approach to the way designers approach solution finding and  problem solving. The 5 stages include: empathize, define, ideate, prototype, and test. 

User Experience (UX):  The discipline of designing, strategizing, and delivering the overall “experience” of the user when attempting to carry out the intent of the product; measured in part by how easy it is to learn or pleasing it is to us

User Interface (UI): The physical intersection of the product and the user. For example, visual design, the simplicity of the webpage, form, or button.

Customer Experience (CX): The sum of all interactions between a customer and your organization. It’s the blend of your organization’s physical performance [and] emotions that you create all measured against customer expectations across all your points of interaction.

Employee Experience (EX): A worker’s observations and perceptions about his or her employment at a particular company. Experience is often influenced by the company’s physical workspace, the work-life balance the company provides and technology that enables productivity and technology.

Service Design: The activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

Lean UX: Combines the solution-based approach of design thinking with the iteration methods which compound Agile

Agile/Agile Software Development Process: Agile software development refers to a group of software development methodologies based on iterative development, where requirements and solutions evolve through collaboration between self-organizing cross-functional teams

Iteration/Iterative Processes: An iterative process is a process for calculating a desired result by means of a repeated cycle of operations. An iterative process should be convergent, i.e., it should come closer to the desired result as the number of iterations increases.

Systems Thinking: Systems thinking or system theory is an underlying philosophy that looks at the way interrelated and interdependent parts work together within an environment to achieve a complex result.

Journey Mapping –  Journey mapping is the activity used to create a visual journey map of the customer’s end-to-end interactions towards a goal. It captures the task, outcome, channels, and emotions at each step within a stage or phase.

Mock Up: A mockup is a full-size model of a design or device, used for product presentations or other purposes. Think of it as a means of showing off what your design will actually look like when it’s put out into the real world.